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...but you can call me, Sam.

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Hello! My name is...

Education

After soul-searching and a few wandering years chasing another major (sorry, Mom), I found my way to graphic design at JCCC. Since graduating in 2007 I haven't looked back and have worked in agency and in-house mdoels, as well as contract work. 

Professional

Now, with nearly 20 years of experience in the industry I’ve had the privilege of building brands, leading creative teams, and crafting solutions that leave lasting impact. Along the way, I’ve shared my knowledge with clients and colleagues alike to foster collaboration and innovation.

Personal

As a Kansas City native, I've lived in various areas around the city and currently call downtown home. My free time is spent laughing with my husband of six years, traveling and searching for the perfect charcuterie board, and spending quality time with our dog, Dexter and cat, Kitty.

By the numbers

125+

Brand identities and systems created with care and intentional creative solutions.

75+

Brand strategies created and implemented with various initiative and multi-channel focuses.

50+

Websites produced and maintained with web architecture, Creative Direction, and oversight.

1,000+

Supporting initiatives and collateral for brand activation across multiple mediums and channels.

CREATIVITY THRIVES AT THE INTERSECTION OF strategy AND intuition. WHEN logic MEETS imagination, THAT'S WHERE THE magic HAPPENS.

Proof

Take a look at creative endeavors I've directed and designed that span various industries, strategic goals, and a wide array of creative solutions for ongoing implementation.

Experience

Creative direction, agency life, freelance work, and corporate marketing—I’ve done it all. Learn more about my expertise and perspective after years in the industry.

More

Want to see more examples of high-quality work? Head to HelloBigIdea.com where, as current Creative Director, every client initiative has been directed, guided, or designed by yours truly since 2019.

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On a personal note

I'm drawn to the mystery of nature and the refreshing Italian phrase, "Il dolce far niente," which when translated means: the sweetness of doing nothing. The idea is not about laziness, but an acceptance and enjoyment in the simplicity and quiet moments of life. I'm also inherently attracted to classic design details most notably found French, English, and Italian aesthetics. Searching for ways to curate an eclectic, collected home fills my free time, and though I gravitate towards timeless a good trend can capture my heart. Constantly seeking balance, beauty, and the art of calm through carbs, cappuccino, and a meaningful life filled with joy.

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THANK YOU FOR YOUR INTEREST.
I CAN'T WAIT TO TURN great ideas 
INTO impactful creations TOGETHER.

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