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03
Auyu Naturals
Art Direction + Design
The Scope
• Brand Identity Design
• Verbal Messaging
• Consumer Packaging
The Challenge
Establish a solid verbal messaging foundation to position Auyu Naturals as a quality provider of natural vitamins and supplements for women. Create a visual identity that is approachable, relatable, and feminine that can be easily recognized among competitors in both online and retail settings. Bonus—the logo should help users understand how to pronounce the name since the brand is new to the market.
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