07
IBC Carpentry + Traffic
Creative Direction + Graphic Design
THE CLIENT
IBC Carpentry
THE SCOPE
• Visual Identity Design
• Verbal Messaging
• Web Design + Maintenance
• Social Media Content
• Brand + Sales Collateral
• Promotional Products
• Presentation Design
• Email Copywriting + Design
• Ad Creative
• Miscellaneous Brand Support
The Challenge
As a well established and rapidly growing company with two distinct businesses under the same name, IBC Carpentry and IBC Traffic came with only the basics of a brand—single logo variations and colors to represent each. While this provided a starting point, it wasn’t enough to support their long-term growth or communicate their professionalism, established reputation, or quality craftsmanship of their services. They needed refinement and expansion of both their visual and verbal identities, along with the development of marketing tools that could strengthen brand recognition, streamline communication, and support ongoing business initiatives. With recurring needs across digital, print, and promotional platforms, IBC required a partner to provide cohesive brand direction and consistent creative support over time.
Studio: Hello Big Idea
