SERV

Creative Direction + Design

THE CLIENT

SERV

THE SCOPE

• Brand Positioning

• Competitor Analysis

• Verbal Identity Development

• Visual Identity Development
• Social Media Templates

• Custom Wayfinding

• Environmental Signage Ideation

THE CHALLENGE

SERV, a pickleball-based entertainment center in Overland Park, Kansas, already had a great presence based on the venue alone, but confusion on how to differentiate from competitors, how to communicate the array of entertainment options, and how to navigate the venue were major concerns for the brand. Overall, the biggest issue that needed to be addressed was a lack of cohesion in brand visuals and messaging across mediums. The request called for enhancing SERV’s overall look and feel with clarity in color and application, streamlining messaging to build brand recognition and consistency, and generate creative solutions to help guests better navigate the venue to form a solid platform for long-term evolution and growth.

servfun.com | @servfun

Studio: Hello Big Idea