06
Vurge
Art Direction + Graphic Design
The CLIENT
Vurge
THE SCOPE
• Brand Identity Design
• Verbal Messaging
• Web Design
• Collateral Design
The Challenge
To evolve and elevate the Vurge brand from an outdated and uninspired starting point, establishing a consistent foundation of verbal messaging and visual identity to better communicate with their audience. As cost savings experts who scour utility bills to uncover opportunities and incentives that other energy consultants overlook, the brand must translate across multiple touchpoints including print materials and an easy-to-navigate website. Templated collateral was also requested for use by internal teams in client-facing scenarios to support and maintain a consistent experience.
Studio: Hello Big Idea
